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Retain customers on your store with Amazon Universal Wishlist - March 12, 2009
If you're selling products online (through Vae Store or otherwise), you should consider implementing wishlist functionality. It brings back customers that want something but aren't buying it now. If you don't want to implement this yourself, Amazon has launched a service called Universal Wishlist that gives you this functionality by just inserting a script into your page.
To learn more, go here: http://www.amazon.com/wishlist/vendor-button/