Tour / E-Mail Marketing CMS

Vae includes a full-featured E-Mail newsletter engine that allows your clients to keep up with their customers. Newsletters can be composed, previewed, and sent directly from the Vae backstage.

Support for unlimited individual lists enables you to set up list for each branch, state, or product line. Tagging allow you to further divide and target your customers. Designers can use VaeML to integrate newsletter signup forms directly into the website.

Delivery is handled by our powerful network of outgoing E-Mail servers, powered by Qmail.

E-Mails sent from Vae perform very well against Spam filters, and we support SPF, SenderID, and the List-Unsubscribe header to ensure that it stays that way.

Vae's newsletter system sends multipart E-Mails in both text and HTML format. This ensures that your client's campaigns will be viewable on any device and any E-Mail software.

The template for the HTML format is fully customizable by designers and leverages the powerful VaeML™ content presentation language. This means that you can create custom CMS structures for your newsletter templates and use any of the available VaeML tags.

You can create as many templates as you'd like. Create speciailized templates for the specific marketing needs of your client. You could make a template for the monthly newsletter, product launch special, clearance sale, featured property, or anything else.

PHP is also fully supported in E-Mail newsletter templates, allowing for complex logic in templates.

Vae tracks all link clicks in your E-Mail campaigns. Where possible, we also track the number of times that your message has been viewed (but we will always report low because some E-Mail clients block our tracking code).

Vae reports this information for each campaign, showing views and clicks over time, as well as a detailed click breakdown:

Vae also aggregates click and view data over time to provide an overall picture for each list:

Your clients can use this data to make the most of their campaigns.

Vae's E-Mail Marketing is integrated with the CRM and Customer Tracking features of Vae eCommerce.

On Vae, you can send a newsletter campaign to customers that meet specific criteria, mixing and matching the following categories:

• Recent spending (specify the dollar amount and timeframe)
• Country
• City
• Tag

So, you could send a targeted campaign to people from Nebraska that have spent more than $1,000 in the last 6 months. Or customers who have joined your store but not yet ordered. Or customers on the VIP list that bought something within the first 2 weeks of the year.

Reward your best customers and reel in everyone else.

Vae can schedule messages to send at a specific date and time in the future. It's as simple as just selecting a date and time to send.

Throwing a party? Schedule an E-Mail blast at noon and then a reminder at 5pm.

Launchind a new product? Schedule a midnight E-Mail to reward people that stayed up for the launch.

We follow best practices to ensure that your E-Mails are not delivered to spam folders. We stay up-to-date on the latest E-Mail deliverability techniques and routinely check the SenderScore of our E-Mail delivery servers to ensure that we aren't being blacklisted. If we were to get blacklisted, our experts will take immediate action.

We support SPF and SenderID to provide an additional level of security and verification. To the best of our knowledge, no major E-Mail provider currently blocks E-Mails that originate from Vae.

We add clear Unsubscribe links to the bottom of every E-Mail sent via Vae. We support the List-Unsubscribe header which provides an Unsubscribe button in many webmail clients. We also automatically unsubscribe any address that bounces. By keeping your list clean, we can demonstrate to mail providers that your E-Mails are legitimate.

If your current E-Mail marketing efforts are landing in SPAM folders, try running a campaign on Vae. We think you'll be impressed.